Google is
allowing notice to AdWords advertisers that AMP landing pages are on
the way in two weeks.
AMP landing pages
for AdWords were first introduced this past year, at which time
Google also gave users the option to test the ads in a beta program.
In two weeks, all
AdWords advertisers around the world will be better to use AMP pages
as their landing pages.
This gives
advertisers the opportunity to create a seamless browsing experience
for their potential customers.
For the most
part, Google’s search ads are powered by AMP by default. Now, these
fast-loading ads can lead to proportionally fast-loading pages.
Going from an AMP
ad to an AMP page means not having to wait for anything to load. No
speed bumps in the browsing experience.
Speed is what
matters, Google says. Conversions fall by 20% for each additional
second it takes for a website to load.
By means of
directing your search ad clicks to AMP landing pages, you can create
the super-fast and plausible mobile experience that consumers expect.
Let’s also not
forget that ad rank and pricing are decided by factors like landing
page experience. Keeping visitors happy with a fast landing page is
one other way to improve your landing page experience.
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